The ABOUT YOU Awards 2022 take place in the fashion metropolis Milan for the first time and celebrate their international premiere with Europe’s most influential digital creators
HolidayPirates is one of the main partners of the AYAs and will be on site with a dedicated stand
Social Media, user base and digitalisation: the common denominators of their common business strategy and success
Travel meets Fashion: Influencers invited by HolidayPirates exclusively to the event to share a travel budget with their Community
Milan, the “capital of fashion”: No other city would be a better fit to represent the European expansion of the About You Awards. This year, on the 26th of May, the AYAs will honour Europe’s most influential digital creators and invite 1,500 guests, including well-known influencers and international stars like the TikTokers Khaby Lame and Younes Zarou, and many more.
The HolidayPirates Group, one of the most popular travel brands on social media, will sponsor the event. They will be at the Awards with a branded stand where the guests will be able to get to know some of the team and party with the pirates.
“We are very happy about the cooperation with HolidayPirates. HolidayPirates is the right partner for our first international ABOUT YOU Awards in the fashion metropolis of Milan and we hope for further exciting international projects together.”, says Mareike Wellhausen, Head Of Event Cooperations & Sponsoring.
The travel platform started its journey as a Group 10 years ago and it has quickly grown a dedicated social audience, something they have in common with the fashion brand:
"Just like at ABOUT YOU, social media is also firmly anchored in the DNA of the HolidayPirates Group.” comments David Armstrong, CEO of the Group. “Both companies have laid the foundation for their success by leveraging social networks and are active throughout Europe. This partnership is only logical, and the timing is ideal to accompany the ABOUT YOU Awards on their first trip abroad.”
The audience of the Group and the customers of ABOUT YOU share the same background: Millenials and Gen Z, Digital Nomads, tech-savvy and fashion enthusiasts, they represent a further common point in the strategy of the two brands: “Travel and lifestyle go hand in hand, which is why we are very happy to be able to share this key event with our audience and invite some influencers exclusively to the awards.” said Armstrong.
Influencers from Germany, Italy and France will spread the word with their community, sharing their stories about the Awards, their trip to Milan and travel budget. They will give their community the chance to win a travel budget themselves, sponsored by HolidayPirates.
With their participation in this event, HolidayPirates wants to celebrate the comeback of live events and the possibility of travelling, visiting new Countries again, meeting in person and sharing new experiences.
The ABOUT YOU Awards are going to Europe and we sail with them. Follow us on all our social media to get an inside look at the event with our teams and the influencers we invited to the ceremony.
Join us for sneak peeks and see behind the scenes on our Instagram accounts.
Salomé Vander salome_vander
Pierpaolo Pretelli pierpaolopretelliofficial
Julien Geloën juliengeloen
Cathy Hummels cathyhummels
Nele Wüstenberg nelipies
Laura Block laura__block
Lisa Germaneau lisagermaneau
Sabrina Cesari sabrinacsari